Anyway, they recently posted a new video showing honey packaged as a New Year's gift. As a beekeeper, it was really interesting because I kept trying to figure out how they packaged it.
I thought the different colors of honey were noteworthy because I couldn't figure out if they just got honey from different flows in the same box, or if it some of it was honeycomb and some backfilled brood comb. They never zoom in close enough, so it's hard to tell.
The other thing I noticed after they cut it was that the combs were attached to the sides of the box -- it looks like they actually just packaged a complete hive box. But I didn't see any bars or frames, so how did they do it? Did they maybe just stack a bunch of boxes, let the bees build down, and then slice through the boxes? Hmmm... Really interesting.
In any case, I love design and marketing, so this was just such a cool idea!